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The LV Monogram Wasn’t Designed to Look Good; It Was Designed to Stop Counterfeiting
No other pattern in fashion has been as desired, imitated, or debated as the Louis Vuitton monogram. This famous motif…
The Hermès of Gold: How Laopu Gold Rewrote the Rules of Luxury Branding
Sixteen years ago, Laopu Gold was just a single goldsmith’s shop tucked away in Beijing, run by Xu Gaoming, who…
The Great Luxury Reset of 2026: Why Heritage Brands Are Losing Ground to Value-Driven Strategy
For the past two decades, most luxury brands have leaned on a familiar formula: raise prices, trust in their storied…
How the Met Gala Became Fashion’s Most Profitable Marketing Machine
Every year, on the first Monday in May, the steps of New York’s Metropolitan Museum of Art transform into something…
Why a Painting’s Ownership History Can Double Its Price
In May 2026, a Jackson Pollock drip painting sold at Christie’s in New York for $181.2 million. This sale made…
How Jacquemus Built a Luxury Empire With Zero Traditional Advertising
In 2009, a 19-year-old from a small village in Provence launched a fashion brand using his mother’s maiden name. He…
The Great Wealth Transfer and the Future of the Art Market
A huge number is making the rounds in wealth management: $84 trillion. That’s how much is expected to pass from…
Luxury Just Lost Millions of Customers: Here’s What Actually Happened
Luxury is changing fast. New research shows that the number of people buying luxury goods has dropped from about 400…
How a Grieving Widow Made Van Gogh Famous
Vincent van Gogh sold one painting in his life. That’s the line most people know, often used to support the…
Quiet Luxury, Explained: The Economics of the Old Money Aesthetic
If you’ve scrolled through TikTok or Instagram lately, you’ve probably noticed it: the sea of beige cashmere sweaters, sleek leather…
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